The Danville Pittsylvania County Chamber of Commerce is launching a four-year strategic plan designed to focus on the organization’s mission to support and engage business and industry through high quality resources and relationships. The plan is a complete set of goals, strategies, tactics, metrics, and timelines.

The four-month development process included surveys of Chamber members, community stakeholders, and Chamber leadership and studied Chamber demographics and trends to help target the initiatives that would best serve members and strengthen the organization.

“Our vision is to be recognized as the premier advocate for business and industry in the region,” said Anne Moore-Sparks, president and CEO. “We can realize that vision through a broader program of work and innovative initiatives that connect businesses with the resources for success.”

The plan has four priority areas. Strategies and tactics under Business Advocacy are designed to help the Chamber own the position as the regional voice of business. Business Support will focus on creating and providing value to members. The strategies under Leadership Development will make the Chamber the recognized source of leaders in the community through leadership training and development programs. Brand Sustainability will be built on operational and program excellence to make the Chamber recognized as the region’s premier business organization.

Among key initiatives are the creation of an ambassador corps of Chamber members, integrating participants of leadership programs in community institutions and organizations, growing membership, and actively promoting business priorities to local and state legislators.

The plan has a four-year implementation timeline with most tactics assigned to the first two years. “This gives Chamber leadership clear direction on how we can best serve our members and the Danville and Pittsylvania County region.” said Hunter Byrnes, chairman of the Board of Directors.