Three Roads Brewing Company is expanding its footprint in Southside Virginia with the acquisition of Ballad Brewing.
Three Roads will retain the Ballad brand, its catalog of beers, and its River District taproom. Both brands will be distributed in Virginia and North Carolina and will be available in all of the company’s taprooms across Southside Virginia.
Chris Sadler, a founder of Three Roads says, “We are committed to being the leading brewery in Southside Virginia, and the addition of Ballad helps us achieve that goal. This is a beautiful part of the country with strong communities. We mean it when we say ‘we brew community.’ Our taprooms in Farmville and Lynchburg are known for being welcoming to everyone, from local families and tourists to beer aficionados and civic organizations looking for a casual meeting space. The Ballad Brewing brand is a big part of Danville and will continue to thrive as a part of the Three Roads Brewing family.”
With two taprooms, its original in Farmville and a second location in Lynchburg, Three Roads’ addition of Ballad will add a taproom in Danville and double the brewery’s production.