Local motorists should be prepared for a significant increase in traffic beginning Tuesday September 5th through Monday September 11th in the area surrounding Virginia International Raceway (VIR) in Halifax County. The raceway is hosting the 2023 Blue Ridge Rock Festival (BRRF), which could attract as many as 50,000 guests in all.

Beginning Tuesday afternoon, traffic volumes will grow substantially. Campground check-in will begin at 4 pm. The event will continue until the campgrounds close at 12 pm on Monday.

Signs will alert motorists to designated lanes for through traffic, event guests, and state police will be on hand to direct vehicles. Route 58/360 (South Boston Highway), Route 62 (Milton Highway), Route 119 (Calvary Road) and Route 1542 (Dotman Road) will be affected by event traffic. Route 693 (Pointer Road/Race Track Road), Route 829 (Foster Road) and Route 1545 (Sunset Drive) will be closed to through traffic. North Carolina highways will be affected as well, with traffic heading to the BRRF from the south.

Motorists are encouraged to be patient, find alternate routes, or plan travel around peak event traffic.