Averett University Athletics and Sovah Health are pleased to announce a groundbreaking partnership, solidifying a dynamic collaboration aimed at promoting community health and wellness. Under this three-year agreement, Sovah Health becomes the official health system partner of Averett Athletics, marking a significant milestone in both organizations’ commitment to enhancing the well-being of their communities.

Located a mere three and a half miles from the Averett’s sports complex, Sovah Health will enjoy prominent visibility throughout the year, fostering a closer relationship with Averett Athletics. The partnership will facilitate collaborative efforts on various community and employee engagement initiatives, further strengthening ties between the two longstanding institutions in Danville.

Commenting on this exciting venture, Steve Heatherly, Market President of Sovah Health, expressed his enthusiasm, stating, “Averett University and Cougar Athletics are essential pillars of our region. We share a common commitment to mission and core values, as well as a rich legacy of achievements. This partnership signifies the beginning of a transformative journey, and I am thrilled about the possibilities it holds for our organizations and the communities we serve.”

In response to the partnership, Meg Stevens, vice president, director of athletics and campus operations, shared her gratitude for the partnership, stating, “Averett Athletics is excited to team up with Sovah Health as a Team Averett corporate partner in this mutually beneficial relationship. This significant contribution shows Sovah Health’s commitment to the local community and its hometown university,” highlighting the significance of this alliance in advancing shared objectives and fostering community engagement.

The Sovah Health partnership with Averett Athletics encompasses a range of media and marketing assets, including prominent signage at the Averett University sports complex. This includes Frank
R. Campbell Stadium (football, soccer, lacrosse), Owen-Fulton Field (baseball), Cougar Field (softball), the E. Stuart James Grant Center (volleyball, basketball, wrestling), as well as the Averett tennis courts located on the Main Campus. Sovah Health will also receive exclusive brand recognition as the Official Health System Partner of Averett Athletics.

As Sovah Health and Averett Athletics embark on this collaborative journey, both organizations remain committed to leveraging their collective resources to promote health, wellness, and community engagement.