The Institute for Advanced Learning and Research (IALR) Public Relations and Communications team recently earned four awards – three gold and one silver – from the Public Relations Society of America (PRSA) Blue Ridge Chapter’s 2024 Summit Awards. The Awards recognize outstanding communication efforts in the Blue Ridge region, including Danville, Roanoke, Blacksburg and the surrounding area.
“It is an honor to be recognized among the region’s top communications professionals. I am especially grateful for the award-winning efforts of such exceptional team members, Caleb and Daniel, and for the transformative work our IALR colleagues perform that we are fortunate to promote.” – Allison Moore, Senior Director, PR & Communications
Annual Report – Silver Award (One-time Publication, Multiple Pages)
IALR’s Fiscal Year 2023 Annual Report received a silver award in the One-time Publication, Multiple Pages category. The Communications team successfully produced a professional, engaging report by the early calendar year with updated visuals, fresh photography and straightforward, informative content.
“’Growing Impact’ was not only the theme of the 2023 annual report but also the visual representation of IALR’s mission to transform Southern Virginia. Our annual reports are not traditional with large amounts of text and financial information, but a comprehensive story of IALR’s focus areas, activities and achievements.” – Daniel Dalton, Graphic and Multimedia Specialist II
Inside IALR Podcast – Two Gold Awards (Shared Media: Social Media Streaming and Campaigns: Community Partnerships)
The “Inside IALR” podcast earned two gold awards—one for Shared Media: Social Media Streaming and another for Campaigns: Community Partnerships. The podcast, hosted and produced by Caleb Ayers (Communications Content Manager) and Daniel Dalton (Graphic and Multimedia Specialist II), released 27 episodes and achieved 1,639 total downloads during the award period. Episodes offer a behind-the-scenes view of IALR’s impact and various community partnerships.
“The IALR podcast is our way of giving an inside, behind-the-scenes, and more in-depth view of all the unique programs, people and partnerships that drive our impact.” – Caleb Ayers, Communications Content Manager
IALR at a Glance Newsletter – Gold Award (Writing)
IALR’s monthly “IALR at a Glance” newsletter was awarded gold in the Writing category. The newsletter’s compelling stories and targeted promotional campaigns resulted in a 20% growth in subscribers within one year, surpassing its original goal. The consistent open rate of over 30% indicates strong audience engagement and content relevance.