This statement informs you of Piedmont Broadcasting’s practices with respect to the online collection, use and disclosure of personal information from this website. Personal information is information that allows us to contact you (such as email address, home address or telephone number) or other information that, when linked to your name or contact information, allows us to personalize your visit to our site by providing you with information that suits your interests.

Piedmont Broadcasting is the owner of this website and retains all ownership rights to the information collected at this site. Piedmont Broadcasting reserves the right to change, modify, add, or remove provisions of this Privacy Statement. Any changes to this Privacy Statement will be posted here and we encourage you to check back from time to time.

 

Personalization
Although you may use many features of this site without completing a registration or sign-up form, visitors who do register and/or sign up for special services may have access to additional features of the site and are more likely to receive information suited to their interests. For example, a registered user is eligible for additional services provided by this website such as listener clubs and personalized content. Our registration and special services sign-up forms may ask you for contact information (like name or email address) and demographic information (like zip code or age). You must provide the information in order to receive the benefits of registration or of the special service.

We may use the contact information you give us to better tailor your website experience to your interests, to request your opinions with respect to media and entertainment, and to send you information about Piedmont Broadcasting and its services as well as promotional material on behalf of some of our partners. We may use information that you provide to us to inform you of content on the web, radio and other methods of content delivery, in which you may be interested and to provide or display the content according to your preferences. We will also share this information within the Piedmont Broadcasting family in order to enhance your experiences with Piedmont Broadcasting.

 

Online Surveys/Contests
From time to time, we may conduct online surveys and contests. These ask you for contact information (like name or email address) and demographic information (like zip code or age). We may use this contact information from our surveys and contests to provide you with information about our company and promotional material on behalf of some of our partners, and to contact you when necessary.

 

User Uploads
From time to time, we utilize uploading features for particular contests and promotions. Uploaded materials (such as pictures, video, etc) is screened beforehand. If content is inappropriate, the webmaster has full authority to prevent the uploaded material from being made public on our website and the person responsible for uploading the file will be disqualified from the contest or promotion.

Our definition of inappropriate content: Anything involving sexual acts (pornographic material), promotion of malicious and/or illegal activities, pro-violence statements, connotations of discrimination, material “harmful to minors” and files that threaten copyright infringement.

If material happens to make it on our website and is deemed inappropriate (by other users or staff of Piedmont Broadcasting Corporation) or uploaded without permission from those who own the rights to the particular file, the webmaster has the authority to pull the material off of our website without question.

 

Scrapbook/Listener Pictures on the Web
To better establish a community presence, Piedmont Broadcasting may take pictures at public events (concerts, contests, remotes, etc) and post them on our website. That picture is taken by a paid employee of Piedmont Broadcasting; therefore, it becomes Piedmont Broadcasting’s personal property and gives the right to use the images on our website, social media networking sites or with any promotion dealing with a similiar event.

Also, Piedmont Broadcasting will take photographs of winners of promotions. Since contests are so heavily advertised on our website and on-air, Piedmont Broadcasting feels as though the public would like to be involved when it comes to showcasing the winner. Those who win these promotions need to understand that their picture will be taken by a Piedmont Broadcasting employee and could be displayed on our website, social media networking sites or with any promotion dealing with a similiar event.

 

Supplemental Information
To enhance Piedmont Broadcasting’s ability to tailor this site to your preferences, we may combine information that you provide us on registration and other online sign-up forms with other information about you that we may obtain. We do not share that information with any other party.

IP Address and Log Files
We may use your IP address to administer our Website, to help diagnose problems with our server, to analyze trends, to track users’ webpage movements, and to gather broad demographic information for aggregate use.

 

Cookies
This Piedmont Broadcasting site may use a standard technology called a “cookie” to collect information about how you use the site. Cookies reside on your computer and help our website to recognize your computer’s browser as a previous visitor. This information allows us to customize delivery of information. For example, our site may use cookies to save and remember registration information or preferences that you may have set while browsing the site, to keep track of your shopping cart, to ensure you don’t see the same ad content repeatedly, to deliver content specific to your interests, and to save your password so you don’t have to re-enter it each time you visit our site. We use cookies only to gather information as indicated in this policy.

 

Banner Advertising
We license ad-server software from another company to place banner advertising on our sites. All of the data provided and generated by the ad-server software remains in our possession and no data is transferred to the licensor of the software. This feature of our site may, on occasion, set “cookies” on your computer. Any information collected or stored by the ad-service or the cookies is treated in the same manner as other information as described in this statement.

 

Children’s Personal Information
Consistent with the Children’s Online Privacy Protection Act:

* This site does NOT collect, use or disclose personal information (including online contact information) of children under the age of 13.
* In the event that a child under the age of 13 attempts to register on our site, and we are aware of their age, we will NOT accept the registration and will delete information received from the child.

 

Security of Your Personal Information
Piedmont Broadcasting employs reasonable security measures consistent with standard industry practice, for information collected through this website. We believe that we have adequate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of the information we collect on our website. We also use internal protections to limit access to users’ personal information to only those employees who need the information to perform a specific job.

When you install this application and accept the consent agreement form, we may share or disclose collected data. Data collected may include certain information from the device, including an Android Advertising ID, email, device make and model, mobile web browser type and version, IP address, MAC address, the device’s operating system’s make and version, locale information, MCC (Mobile Country Code) information, the mobile application name, a list of mobile applications installed on your device and other technical data about your device. The purpose of sharing the data allows our third parties for the following (a) Data Customization: to custom data with demographics, behavioral, contextual or other information for personalized targeted advertisement (b) Measurement: measure key point indicators to evaluate marketing performance (c) Analytics: Identify and analyze behavioral data and patterns, and/or make more-informed business decisions and verify or disprove scientific models, theories and hypotheses (d) Modeling: To pinpoint key shared attributions for look alike audiences (e) Research and Development: allowing parties to process information to create and/or enhance the quality of products (f) Data Management Platform: to create better audiences to target specific users to increase performance. The app users have the right to access, update, or opt out of the data that has been collected.

 

Questions/Concerns
If you have any questions or concerns dealing with this Privacy Policy, feel free to contact our Program Director, Alex Vardavas at 434.793.4411 or by faxing in your query at 434.797.3918.

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